Creative Director
Creative Director is the campaign-level planning feature. It lets you enter a normal-language campaign brief and turns it into a set of deliverables and projects. You should not need expert prompt engineering to get usable campaign plans.
Prompt help: For detailed campaign prompt patterns and examples, read the Prompt Writing Guide.
Before You Use Creative Director
- Create or open a campaign.
- Attach the best available brand kit.
- Upload source material: logo, photos, product shots, clips, music, voiceover, documents, or references.
- Confirm source material has meaningful roles such as brand logo, product image, reference, music bed, voiceover, base clip, or caption source.
Plan A Campaign
- Open the campaign detail page.
- Open the Creative Director panel.
- Write a plain brief. Example:
Create a grand opening campaign for a Costa Rican themed women's swimwear brand using the attached logo, beach photos, music, voiceover, and vertical video. - Ask Creative Director to plan the campaign.
- Review the proposed deliverables and source-material requirements.
- Edit deliverable names or prompts if needed.
- Apply the plan when it looks correct.
What Creative Director Produces
The exact deliverables depend on your brief and source material. Current campaign plans can include:
- Social images and platform variants.
- Raster promotional graphics.
- Vector/logo or badge-style assets.
- Music beds.
- Piper voiceover projects.
- MLT video projects for vertical, square, horizontal, YouTube, LinkedIn, presentation, or mobile ad formats.
- Composite campaign outputs using several independent assets together.
Creative Language Compiler
When you type a short brief, Secant Studio compiles it into richer internal instructions. This includes:
- Positive direction: what the output should look, sound, and feel like.
- Negative prompts: what the output must avoid.
- Forbidden visible text: prompt text, file paths, IDs, internal labels, renderer metadata, and source labels should not appear in creative assets.
- Copy allowlists: only approved campaign/brand copy should be drawn into images or videos.
- Brand kit rules: palette, typography, logo, voice, photo, graphics, icon, and chart direction.
- Surface packets: different instructions for image, vector, InvokeAI, video, Piper voice, Audiocraft music, and composite export.
Reviewing A Plan
Before applying a plan, check these details:
| Check | What good looks like |
|---|---|
| Deliverables | Every output you need is listed, and no unnecessary work is added. |
| Brand kit | The correct brand kit is attached or explicitly overridden. |
| Source assets | Logo, photos, clips, voice, and music are correctly identified. |
| Platform formats | Image and video sizes match the intended channels. |
| Copy | Visible text matches approved brand/campaign copy. |
| Audio | Voiceover and music are requested only where they belong. |
When To Edit The Plan
- The plan uses the wrong brand kit.
- It skipped a required surface, such as voiceover or music.
- It chose the wrong social or video format.
- It asks a project to use assets that are missing or off-brand.
- It uses copy you do not want visible in final creative.
After Applying The Plan
- Open each generated project.
- Use the prompt dock to generate or regenerate outputs.
- Inspect each output in the preview area.
- Use image/vector refinement where needed.
- Approve the assets that are ready for campaign use.
- Create final exports or packages from approved materials.