Campaigns & Brand Kits
Campaigns and Brand Kits are separate first-class Studio pages. Campaigns organize work. Brand kits define the voice, visual rules, and constraints the compiler uses when creating outputs.
Campaign List
The Campaigns page shows campaigns in a paginated list. Use it to find recent work, create campaigns, and open campaign details.
- Sort campaigns by update time or name.
- Choose page size where available.
- Open a campaign to view source material, projects, Creative Director, production state, and exports.
- Delete campaigns only when you are certain the work is no longer needed.
Create A Campaign
- Open Studio or the Campaigns navigation item.
- Click the create campaign action.
- Enter a clear campaign name.
- Add a short description or brief. This helps Creative Director understand the job.
- Select a brand kit if one already exists.
- Create the campaign and open it.
Campaign Detail Page
The campaign detail page is where campaign-level work is coordinated.
| Area | What it does |
|---|---|
| Campaign details | Edit campaign name, description, and brand kit assignment. |
| Source material | Upload logos, photos, clips, documents, music, voice, and reference assets. |
| Creative Director | Plan a full campaign from a simple brief and selected source material. |
| Projects | View and create project work generated by the campaign plan. |
| Assets | Review campaign-level assets, approval state, comments, and deterministic proof where available. |
| Production | Track deliverables, batch queue items, approved assets, publishing drafts, exports, and packages. |
Brand Kit List
The Brand Kits page is a paginated list of saved brand kits. Brand kit previews are opened in a modal, not squeezed into the panel. Each list item should provide:
- View Brand Kit: opens a readable preview of the current brand rules.
- Edit Brand Kit: opens the editor modal.
- Logo uploads: adds primary, secondary, dark, light, and icon/favicon files and shows them as readable preview tiles with download links.
- Archive: removes the kit from active use where allowed.
Create A Brand Kit
Brand kit creation happens in a modal. Use it to capture the rules a human creative director would normally keep in a brand guide.
- Open Brand Kits from the Studio navigation.
- Click the create brand kit action.
- Fill in the brand kit sections. You can save a draft with partial information, but stronger brand guidance produces better generated output.
- Save the brand kit.
- Attach the brand kit to a campaign or project before generating important outputs.
Brand Kit Sections
| Section | What to enter | Why it matters |
|---|---|---|
| Introduction | Purpose, about the brand, mission, vision. | Sets the core campaign direction. |
| Logo | Primary logo rules, variants, clear space, minimum size, brandmark-only use. | Controls logo placement and prevents misuse. |
| Color | Primary colors, secondary colors, accessibility and combination rules. | Guides palettes and contrast. |
| Typography | Fonts, hierarchy, sizes, sample copy. | Guides visual hierarchy and readable text. |
| Voice | Brand voice, tone variations by channel, do/don't guidance. | Guides copywriting, captions, voiceover, and prompts. |
| Photography | Subject matter, lighting, composition, color grading, on/off-brand examples. | Guides image selection, generation, refinement, and composite decisions. |
| Graphics | Shapes, line work, texture, shading, animation style. | Guides vector, overlays, icons, and motion graphics. |
| Icons | Stroke, corner, size, padding, color, hover behavior. | Guides icons and UI-like creative elements. |
| Charts | Data palette, gridlines, label rules, chart type preferences. | Guides infographics and data visuals. |
| Applications | Homepage, social, email, hang tag, ads, or other applied examples. | Shows how the brand should behave in real deliverables. |
| Brand controls | Approved logo/color/font enforcement, prompt enforcement, supported surfaces, approved phrases, and avoid phrases. | Lets teams govern what Creative Director and project prompts are allowed to use. |
Brand Kit Hierarchy
Brand kits can be selected at more than one level. The most specific selection wins.
- Campaign brand kit: default for the campaign.
- Project brand kit: inherited from campaign unless changed.
- Generation override: selected for a specific prompt/job when that output needs a different brand direction.
Example: Campaign A uses Brand Kit 1. Most projects inherit Brand Kit 1. If one generation needs a partner brand, choose Brand Kit 2 in the project prompt controls for that job only.